Edgar Mendoza – Portfolio 2024

Edgar Mendoza | Portfolio 2024

Thank you for taking the time to review my portfolio. With a 15-year track record in Canada, I’m dedicated to enhancing every project with value. My journey has been fueled by boundless creativity and a passion for design, all while keeping abreast of the latest trends.

Within this portfolio, you’ll discover a showcase of my work, spanning brand identity, web design, editorial projects, packaging, collateral, video and motion graphics, as well as illustration and photography.

Print & Digital

Air Canada Custom Gifts

Concept & Design

Heavenfull Instagram

Concept, Photography & Design

Brochures & Annual Reports

Sporometrics: Case Study

Web Design

Packaging Design

Pernod Ricard

Award-Winning Promotional Tin Can Design for Martell’s VSOP Cognac

Nexcare

Integrated Brand Identity for the 3M Nexcare Product Line in Mexico.

Listerine

Local Adaptation & Value Packs for Listerine Pocket Packs in Mexico.

Passage to India & Street Kitchen

Australian global cuisine-inspired meal kits & cooking sauces tailored for Canadian markets.

Newman’s Own

Redesign, Local Adaptation, Illustration & Rendering

For over a decade, I was in charge of developing packaging and marketing materials for Newman’s Own brand in Canada. I frequently updated their Pasta Sauce, Salad Dressing and Salsa product lines, and designed a successful new line of BBQ sauces.

Newman’s Own Dressings Labels Evolution in Canada

Success Story:

Secured an outstanding 200% sales boost within a single year by strategically revamping the packaging design for Central Epicure’s Premium Smoked Salmon.

Other Packaging Design Projects

Logo Design

Corporate Logo Adaptation for Volleyball Team

Icons

Video & Motion

Illustration

From cartoon mascots to technical drawings, I illustrate efficiently in a wide variety of styles to serve the needs of a project and connect with a target audience. For one client, over the past four years, I’ve literally created thousands of people, background and product illustrations that form a custom image library for their use in educational videos.

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Photography

As an experienced photographer, I have captured and retouched thousands of images, ranging from corporate headshots to product and food photography. This portfolio showcases a selection of product images I’ve created for clients, along with some of my personal composite photography work.

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Volunteer Project

U of Guelph – College of Biological Science
Promotional Posters

Concept, Photography & Design

The University of Guelph required promotional posters to attract new students to pursue a career in Biological Science. These posters were strategically placed throughout the faculty to encourage and inspire incoming students to explore the opportunities in this field.

Keep the conversation

I welcome the opportunity to engage in further discussion or provide additional details about my professional background and how it aligns with the needs of your team.