Driven by my insatiable desire to create and innovate, I initiated the Chido Digital project. Its fundamental objective is the production of high-quality digital images, serving as a medium to convey ideas, emotions, societal issues, and the interconnectedness of humanity.
The logo embraces a clean design, using four squares as a grid to create a geometric shape where the trace of each letter seamlessly flows into the next. Crafted to evoke simplicity and reference technology in the realm of digital media, the harmonious blend of straight and curved lines establishes balance, contributing to a robust and well-defined identity.
Inspired by the digital blue, I opted for the pentagram harmony in Illustrator, aligning perfectly with the essence of Chido Digital. The creative expression aims to be bold, vibrant, impactful, and full of vitality.
Chido has a unique typographic style, demanding a seamless alignment of the word “digital” for consistency. Gotham Book was the selected typeface to achieve this. To maintain a cohesive style for secondary text, encompassing both titles and body text, Quicksand emerged as the ideal choice to complement the logo.
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Chido Digital was designed with Instagram in mind. The options presented illustrate potential executions, with the simplified version being the better fit for the small profile photo area.
Chido Digital has a distinctive voice, conveying messages to the audience about design, creativity, innovation, culture, and more. Each color has its unique mission – Blue delves into technology and creativity in the digital realm, Pink discusses culture, and Yellow serves as the cheerful voice that makes the morning feel smooth and ready to shine.
